1: Dominance – High "D" Style
• Follow up to find out if they have any complaints and address them immediately.
• Impress upon them your intent to stand behind your product or service.
• Stress that you will follow up without taking much of their time.
• Whatever the promise, make sure you deliver on everything you offer.
• Appreciate and acknowledge them when possible.
2: Influence – High "I" Style
• Provide ongoing reminders that they made the right decision.
• Give plenty of assistance immediately after the contact.
• Ask them to share their testimonials about you and your product with others.
• Be certain they actually use your product or they may get frustrated and cancel or return.
• Ask for referrals since they know a lot of people and desire recognition from others.
3: Steadiness – High "S" Style
• Give them your personal guarantee that you will remain in touch, keep things running smoothly.
• Follow-up consistently.
• Develop a predictable relationship that is more than just another business acquaintance.
• Be available on an "as needed" basis.
• Continue to build the relationship with low-key, personalized attention and assistance.
4: Conscientious – High "C" Style
• Set a specific timetable for when and how you will measure success.
• Continue proving your reliability, quality, and value.
• Make yourself available for follow-up on customer satisfaction and ask for specific feedback.
• Send tips for improved usage or shortcuts.
• Get back to them quickly with responses to their suggestions and how they may be incorporated.