Updated: Jan 6, 2020
1: Dominance – High "D" Style
Dominant Styles, driven by the inner need to lead and be in personal control, take charge of people and situations so they can reach their goals. Since their key need is achieving, they seek no-nonsense, bottom line results. Their motto is: "Lead, follow, or get out of the way." They want to win, so they may challenge people or rules. Similarly, the Dominant Styles also accept challenges, take authority, and go head first into solving problems.
2: Influence – High "I" Style
The Interactive Styles want your admiration and thrive on acknowledgment, compliments, and applause. "It's not just whether you win or lose... it's how you look when you play the game." People's admiration and acceptance typically mean more to this type than to any other. If you don't talk about him, he may spend considerable time talking about his favorite subject - himself - to gain the acceptance he wants.
3: Steadiness – High "S" Style
The Steady Style, as sung by Aretha Franklin in her hit record, may privately want a little "R-E-S-P-E-C-T", as demonstrated by your sincere personal attention and acceptance of them. Steadiness and follow-through actions characterize these people. They prefer a slower and easier pace: "It's not whether you win or lose... it's the friendship that counts." They focus on building trust and getting acquainted because they aim for long-standing personal relationships. Pushy, aggressive behavior secretly irritates them.
The Steady Styles strive for security. Their goal is to maintain the stability they prefer in a more constant environment. To them, while the unknown may be an intriguing concept, they prefer to stick with what they already know and have experienced. "Risk" is an ugly word to the Steady Style. They favor more measured actions, like keeping things as they have been and are, even if the present situation happens to be unpleasant.
4: Conscientious – High "C" Style
The Compliant Styles concern themselves more with content than with congratulations. They prefer involvement with the performance of products and services under specific, and preferably controlled, conditions so the process and the results can be correct. Since their primary concern is accuracy, human emotions may take a back seat with this type. After all, emotions are subjective and tend to distort objectivity.